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Truecaller conducts cybersafety trainings in Bengaluru as part of its women safety initiatives

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  Truecaller , the world's leading global communications platform, in collaboration with CyberPeace Foundation, a non-partisan civil society organization, conducted their first training in Karnataka as part of the ongoing national True CyberSafe campaign . The training focused on increasing awareness about cybercrime and building the capacity to navigate digital communication safely. Pramila Naidu, Chairperson-State Commission for Women and Chairman-Rajya Mahila Ayoga, Karnataka, BS Angadi, KSPS, Deputy Commissioner of Police, Crime 2, Bengaluru along with Pragya of Truecaller and Purnendu Singh of CyberPeace Foundation spoke at the event that was attended by students, faculties of various universities, police officers and others held at B.M.S. College of Engineering. The campaign has already reached close to 3 lakh Indians so far through impactful training sessions in the North Eastern Region and New Delhi. Through these awareness sessions, the attendees learn about the recen
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Understanding the impact of cookieless targeting in digital advertising

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  The pandemic forced people to work from home and created a work-life culture that is now considered a norm. Additionally, people began consuming more video content through the pandemic. In 2020, it was estimated that 9 out of 10 viewers wanted to view more video ads from brands and businesses. Moving on into 2022, it is predicted that an average person will be spending 100 minutes watching online content per day. These data points are indicative of the fact that advertisers and brands have to be swift in deploying online ads across different domains, streaming platforms, and apps. A customer's need to consume online content exponentially increased during the pandemic. It was estimated that 1.1 billion people worldwide were subscribed to a video streaming platform. In other words, this sort of exponential growth rate has led video streaming platforms to think of creative ways to advertise to potential customers. Additionally, advertisers have to ensure that the ads that they
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Rela Hospital performs rare spine surgery, from an "S" shaped spine to a straight spine on a 12-year-old Sri Lankan girl

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  Rela Hospital, a Multi-Speciality Quaternary Care Hospital at Chromepet, Chennai has performed a miraculous surgery treating a 12-year-old girl suffering from an "S" shaped spine due to Scoliosis. The Doctors team headed by Dr Parthasarathy Srinivasan, Senior Consultant -Orthopaedics, Head - Spine Surgery performed 6 hours of surgery, post-surgery, the girl has a straight spine and walking with her head held high. Sanvi* (name changed), based out of Sri Lanka was referred to Rela Hospital with a massive curvature in her spine. She was suffering from Scoliosis since she was 9 years old. Her parents were sceptical of the medical treatment in their country and preferred not to treat her. A family friend recommended them to Rela Hospital. When she came to Rela hospital, she had a severe deformity in her spine which was neglected for a long time because of the complications involved with the surgery. After a series of consultations, she was successfully operated by Dr Par
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Passion for mobile game development rides the crest at Juego Studios

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  It has been estimated that the global market for mobile gaming, which was estimated at US$71.9 billion in the year 2020, is now projected to touch US$153.5 billion by 2027. That could mean a CAGR of 11.5 percent over the 2020-2027 period. The global mobile gaming industry is estimated to have over 1 million games across all mobile app stores at the moment. Making the most of the current growth phase of the industry is mobile game development company Juego Studios. Positioned as a one-stop-shop for all mobile game development services, Juego Studios is among the top mobile game development companies in the US and India. With commendable experience in developing games across all genres for iOS and Android smartphones and tablets, the ten-year-old company boasts success worthy of applause. Read Full Article Here
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Leading experiential marketing company Maxperience revolutionizing the auto marketing segment with innovation

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  Maxperience, a leading experiential marketing agency specializing in experiential motoring space, has revolutionized the auto marketing segment using technology. The company provides holistic solutions that include ATL, BTL & Digital, specially designed for automobile brands . Over the years, Maxperience has marked its name among some of the most trustworthy and client-orientated marketing agencies providing services with a passion for great adventures and a vision for implementing out of the box, fresh ideas, setting them apart from the competition. One of their recent marketing activation ideas for their client Hero MotoCorp involved the use of motorsport and technology in an exciting form. A problem statement was presented for Hero Xtreme 160R, which involved building a solution around its USP, being the fastest in its segment, i.e. '0-60km/h in 4.7 seconds. Click Here
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svaa.life's brings world's first plant based collagen beauty, ready-to-drink wellness shot launched by Giorgia Andriani

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  Bollywood celeb, model and actor Giorgia Andriani has recently unveiled a ready-to-drink (https://www.svaa.life/products/youthful-shots) plant-based collagen beauty wellness shot from the house of (https://www.svaa.life) svaa.life, a Pune based wellness brand. The new vegan, no-sugar, non-GMO verified, gluten-free, ready-to-drink plant-based collagen beauty shot is designed for effortlessly youthful skin. Packaged as a 40 ml shot, it features functional ingredients such as Seabuckthorn, Noni-fruit and Ayurvedic adaptogenic herb Ashwagandha, which are effective natural collagen boosters and help to slow down the aging process. Formulated to deliver potent beauty benefits that have been harnessed using modern Ayurveda, the (https://www.svaa.life/products/youthful-shots) plant-based collagen beauty wellness shot - Effortlessly Youthful is a ready-made option to augment a healthy lifestyle. Read More
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Shipyaari and Smart Commute Foundation appeal to Mumbai "Get-Set-Green" on the World Bicycle Day 2022

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  Shipyaari and Smart Commute Foundation, under their initiative Cycle Chala City Bacha, held a mega cycling event on the occasion of World Bicycle Day 2022 on June 3, 2022. The 22 KM ride was jointly flagged off by Nayan Ratandhayara, the CEO and Co-founder of Shipyaari and Firoza Suresh, the Director of SCF, at 6 AM from Shipyaari HQ at Malad and concluded at Bandra Reclamation. The bicycle rally was greeted by hundreds of bystanders and fellow cyclists on the way. Close to 200 Cyclists converged at the iconic "I love Mumbai" installation near Bandra-Worli Sealink. The event concluded with felicitations of Bicycle Councillors and Marshals who collectively work towards combating climatic changes for a better future for our younger generation. Reports have warned about the perils of global warming, and cycling has proved to be one of the most cost-effective means to counter this hazard and contribute to sustainable development. Click Here
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