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  Google launched the latest Google Pixel smartphones Tuesday, betting on its first custom-designed system processor and a new version of the Android operating system to lure buyers away from Apple Inc.’s iPhone. The Pixel 6 and 6 Pro differ only slightly in size, memory and camera specs, with both built around Google’s Tensor system-on-chip, a custom semiconductor that took four years of development. Tensor is optimized for Google’s strengths in image processing and artificial intelligence, helping deliver faster and more accurate speech recognition and better battery life. While Google’s Android is the top smartphone operating system globally, the Alphabet Inc. unit has a minuscule market share in mobile handsets. The company is now trying to stand apart from the competition with its own processor, joining Apple in making such a move. Click Here

  As the Indian earwear market witnesses a massive growth, Google has forayed into the true wireless stereo (TWS) category with launching Pixel Buds A-Series in India, that features Google Assistant hands-free support and real-time translation. Packed with custom-designed 12 mm dynamic speaker drivers that deliver full, clear and a natural sound, with Bass Boost for amplifying deep frequencies, the Pixel Buds are available on Flipkart, Reliance Digital and Tata Cliq for Rs 9,999. Google Assistant is built right into the Pixel Buds A-Series. Users can get quick hands-free help to check the weather, get an answer, change the volume, or have notifications read to them with a simple "Ok Google". According to Counterpoint Research, there has been a phenomenal change in India's TWS market with the entry of new players and frequent new launches. More than 40 brands have entered this market since 2020. Click Here