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Founder of advertiCe, Mayur Sethi gets Emirates Award of Excellence in Dubai along with Doctorate in Digital Transformation

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  Dubai [UAE], May 11 (ANI/PNN): The reputed Emirates Award of Excellence recognizes extraordinary talent and commitment demonstrated by beacons of excellence in their respective field. Mayur Sethi is being rewarded with this award for his contribution to the field of programmatic advertising. advertiCe, a self-serve media planning and buying platform that was incepted to bring about a revolution in the programmatic advertising industry. Since the launch of the platform in 2020, Sethi has worked with brands like Tata Motors, Voltas, HDFC Bank, Dr. Reddys, Dell, OnePlus, Canara Bank, Amazon Prime, and many more. Read Full Article Here

Google announces initiatives to help India's digital transformation

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  With the aim to extend the benefits of India's growing digital economy to more people, tech giant Google on Thursday announced several initiatives to help India's digital transformation journey. The company announced a pilot of the first-ever Google Assistant-enabled, end-to-end vaccine booking flow that will guide users through the process of booking a vaccination appointment on the COWIN website. "We have worked closely with COWIN to enable this integration, where people everywhere will be able to easily book a vaccine appointment in a more guided manner," the company said in a blogpost. This feature will work in English and eight Indian languages including Hindi, Gujarati, Kannada, Malayalam, Bengali, Marathi, Tamil and Telugu and will begin rolling out in early 2022. Read More