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  Chief Minister Arvind Kejriwal on Friday announced that actor Sonu Sood will be the brand ambassador of the Delhi government's 'Desh Ke Mentors' program that will be launched soon. "Sonu Sood ji has agreed to become the brand ambassador of our ' Desh Ke Mentors ' program which will be launched soon," said Kejriwal while addressing a joint press conference with the actor. "We are delighted to have onboard Sonu Sood, who has inspired lakhs of youth across the country with his selfless service to the nation," Kejriwal further said. Talking about the 'Desh Ke Mentors' program, Kejriwal said, "We all discussed how he is doing all this, we told him about the good work being done by the Delhi government, We discussed about the children who study in government schools are mostly poor, someone wants to become a singer or something, they do not know. Where to go, we want some people to come forward and mentor such children." Rea...

  Premium smartphone brand OnePlus on Friday said it has roped in cricketer Jasprit Bumrah as the brand ambassador for its wearables category. "The partnership with Bumrah reiterates the brand philosophy of 'Never Settle' and the company's pursuit towards perfection. For young India today, Bumrah represents a passion for a healthy, fit, and an active lifestyle while believing in constantly becoming better, a philosophy that truly resonates with what OnePlus stands for," a statement said. The OnePlus wearables category includes the OnePlus Watch and OnePlus Band. "As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to 'Never Settle.' A disruptor throughout his career, we see these ideologies reflected in Jasprit, his grit and his determination," a OnePlus India spokesperson said. Click Here

  Chinese smartphone major Vivo on Wednesday said it has appointed cricketer Virat Kohli as its brand ambassador. With the association, Vivo aims to reach the millennials and technologically driven consumers, and a 360-degree marketing approach will characterise the company's association with Kohli, a statement said. Vivo IPL 2021 Kohli will be seen spreading awareness and promoting the launch of Vivo's upcoming product series in the pipeline, it added. The association will include all ATL and BTL (above and below the line) activities, including the brand's forthcoming events, TV, print, outdoor and social media campaigns. Click Here

Premium denim brand Levi's on Wednesday said it has roped in Bollywood actor Deepika Padukone as its new global brand ambassador. "With the keen objective to attract new generations of women consumers with a relevant fashion-forward offering in line with the brand DNA of quality and comfort; Levi's is taking the next step in its journey. "Levi's is proud to announce a strategic partnership with internationally acclaimed actor and global fashion and youth icon, Deepika Padukone," Levi's said in a statement. As per Levi's the move to rope in Padukone highlights the brand's increasing focus on the women's category. Click Here