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Showing posts with the label Mobile Gaming Market

MPL launches Mayhem Studios to step up development of mobile games

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  Gaming unicorn Mobile Premier League (MPL), has launched a gaming studio to step up the development of AAA (high-profile) mobile games for domestic and global markets. Mayhem Studios, a subsidiary of MPL, aims to use India’s developer community to produce high-quality games. The studio will have a team of professionals in the area of animation, art, cinematics, design, engineering, UI and UX game design and game production. “India has the potential to become a gaming hub of the world,” said Sai Srinivas, co-founder and CEO, MPL. “It is imperative to create requisite infrastructure for making world-class games to help achieve the country’s vision to make the Indian digital gaming sector a world leader. Mayhem Studios launch is our first contribution towards achieving this vision." Read More

Women, men, young and old: How India is snacking on mobile gaming

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  Home to one out of 10 gamers across the globe, gaming is now competing with other popular entertainment categories such as short-form video, streaming services, and social networks for user attention in India. According to an InMobi mobile gaming report, the country has become the fifth-largest mobile gaming market across the world supported by access to affordable smartphones, low network data tariffs and improving mobile internet speeds. The onset of the Covid-19 pandemic also brought about a significant shift in mobile usage and consequently in mobile gaming too. According to estimates, 44 per cent of India’s smartphone population will be playing games on their devices by 2022. Click Here