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  The pandemic forced people to work from home and created a work-life culture that is now considered a norm. Additionally, people began consuming more video content through the pandemic. In 2020, it was estimated that 9 out of 10 viewers wanted to view more video ads from brands and businesses. Moving on into 2022, it is predicted that an average person will be spending 100 minutes watching online content per day. These data points are indicative of the fact that advertisers and brands have to be swift in deploying online ads across different domains, streaming platforms, and apps. A customer's need to consume online content exponentially increased during the pandemic. It was estimated that 1.1 billion people worldwide were subscribed to a video streaming platform. In other words, this sort of exponential growth rate has led video streaming platforms to think of creative ways to advertise to potential customers. Additionally, advertisers have to ensure that the ads that they...

  Aimed at the evolving needs of users in hybrid work environments, Microsoft India on Tuesday announced the general availability of Surface Laptop 4 for commercial and education customers. Microsoft Surface Laptop 4 for consumers will start from Rs 102,999 (AMD Ryzen 5 4680U, 8GB RAM, 256GB SSD, 13.5-inch size) and going up to Rs 151,999 (Intel Core i5-1135G7, 16GB RAM, 512GB SSD, 13.5-inch). The device for commercial users will start from Rs 105,499 (AMD Ryzen 5 4680U, 8GB RAM, 256GB SSD, 13.5-inch size) and go up to Rs 177,499 (Intel Core i7-1185G7, 16GB RAM, 512GB SSD, 15-inch), the company said in a statement. "Our latest line-up provides increased mobility, enhanced performance, and enterprise-grade security features to support the modern-day user throughout their transition into the hybrid era," said Rajiv Sodhi, Chief Operating Officer, Microsoft India. Read More