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  In 2015, services contributed a shade over 10 per cent to Apple’s total global revenue. Today it accounts for a fifth of the company’s total revenue. While cloud services are a significant component of this growth, Apple has also delivered a better user experience by expanding its foray into apple music and TV. Apple has been able to capitalise on its loyal customer base to expand its service potential and is now finding users outside its ecosystem too. This is also the reason that most Apple events are now as much about services as products. Earlier this year, the company launched additional features to its existing apps like Music and Apple TV . Two years ago, the company had launched a single subscription option for families, bundling all subscriptions and making it easier and cheaper to access Music, Cloud, Arcade and Apple TV+ subscriptions. Click Here

  Apple Inc.’s top software engineer criticized the security of his own Mac operating system in a bid to explain why the company shouldn’t be forced by a judge to loosen its hold over iPhone and iPad app distribution, as Epic Games Inc. is demanding. Apple app store Craig Federighi, Apple’s senior vice president of software engineering, testified Wednesday at a trial in federal court in Oakland, California, that his experience with imported malware on the macOS system shows how security would be eroded if the company allowed iPhone and iPad users to install software from the web or other stores, as it does on the Mac. “Today we have a level of malware on the Mac that we don’t find acceptable,” primarily because the system allows users to install software that isn’t vetted by Apple, Federighi said. That makes it less secure than iOS and iPadOS, the operating systems that power the iPhone and iPad, he said. Read More