Lava launches Z-series customisable smartphones starting at Rs 5,499

 

Lava unveiled the world's first customisable smartphone that will allow customers to choose the components -- camera, memory, storage capacity and colour -- on their own from the company's website

Home-grown mobile device maker Lava International on Thursday unveiled the world's first customisable smartphone that will allow customers to choose the components -- camera, memory, storage capacity and colour -- on their own from the company's website.

The customisable smartphone series, branded as MyZ, has been developed indigenously at Lava's facility and will be available for purchase from January 11, Lava International, president and business head, Sunil Raina said while announcing the launch.

Lava Smartphones


"The world's first customisable phone from Lava will enable customers to choose from up to 66 combinations of camera, RAM, ROM and colour. This will give them freedom of choice based on what they think suits their usage. They can customise and upgrade their smartphone at any time based on their need," Raina said.

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