Levi's ropes in Deepika Padukone as global brand ambassador

Premium denim brand Levi's on Wednesday said it has roped in Bollywood actor Deepika Padukone as its new global brand ambassador.

"With the keen objective to attract new generations of women consumers with a relevant fashion-forward offering in line with the brand DNA of quality and comfort; Levi's is taking the next step in its journey.

"Levi's is proud to announce a strategic partnership with internationally acclaimed actor and global fashion and youth icon, Deepika Padukone," Levi's said in a statement.

As per Levi's the move to rope in Padukone highlights the brand's increasing focus on the women's category. Click Here

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