Vivo ropes in Virat Kohli as brand ambassador ahead of IPL 2021

 

Chinese smartphone major Vivo on Wednesday said it has appointed cricketer Virat Kohli as its brand ambassador.

With the association, Vivo aims to reach the millennials and technologically driven consumers, and a 360-degree marketing approach will characterise the company's association with Kohli, a statement said.

Vivo IPL 2021


Kohli will be seen spreading awareness and promoting the launch of Vivo's upcoming product series in the pipeline, it added.

The association will include all ATL and BTL (above and below the line) activities, including the brand's forthcoming events, TV, print, outdoor and social media campaigns. Click Here

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