Can integrated OnePlus-OPPO take on market leader Xiaomi in India?

 

With smartphone brands OnePlus and OPPO -- both part of the China-based conglomerate BBK Group -- deciding to integrate their businesses, the move has not surprised industry experts as it will only mean leveraging each other's capabilities in a more deeper and meaningful way, in order to take on behemoth like Xiaomi that has kept top position in the domestic smartphone market for several years in a row.

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For Q1 2021, OPPO grew 12 per cent (on-year) and had an 11 per cent market share in India. OnePlus grew more than 300 per cent (YoY) in the same period, driven by the OnePlus Nord and OnePlus 8T shipments, in the country, according to Counterpoint Research.


OPPO's affordable A15 series featured in the highest shipped models nationally, along with newly launched 5G models accounting for 8 per cent of OPPO's shipments, says the IDC. Read More

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