Can integrated OnePlus-OPPO take on market leader Xiaomi in India?

 

With smartphone brands OnePlus and OPPO -- both part of the China-based conglomerate BBK Group -- deciding to integrate their businesses, the move has not surprised industry experts as it will only mean leveraging each other's capabilities in a more deeper and meaningful way, in order to take on behemoth like Xiaomi that has kept top position in the domestic smartphone market for several years in a row.

Latest Smartphones

For Q1 2021, OPPO grew 12 per cent (on-year) and had an 11 per cent market share in India. OnePlus grew more than 300 per cent (YoY) in the same period, driven by the OnePlus Nord and OnePlus 8T shipments, in the country, according to Counterpoint Research.


OPPO's affordable A15 series featured in the highest shipped models nationally, along with newly launched 5G models accounting for 8 per cent of OPPO's shipments, says the IDC. Read More

Comments

Post a Comment

Popular posts from this blog

Understanding the impact of cookieless targeting in digital advertising

Image
  The pandemic forced people to work from home and created a work-life culture that is now considered a norm. Additionally, people began consuming more video content through the pandemic. In 2020, it was estimated that 9 out of 10 viewers wanted to view more video ads from brands and businesses. Moving on into 2022, it is predicted that an average person will be spending 100 minutes watching online content per day. These data points are indicative of the fact that advertisers and brands have to be swift in deploying online ads across different domains, streaming platforms, and apps. A customer's need to consume online content exponentially increased during the pandemic. It was estimated that 1.1 billion people worldwide were subscribed to a video streaming platform. In other words, this sort of exponential growth rate has led video streaming platforms to think of creative ways to advertise to potential customers. Additionally, advertisers have to ensure that the ads that they
Read more

Garmin Fenix7 series, epix smartwatches launched in India: Details here

Image
  Tech major Garmin on Thursday launched its latest premium smartwatch -- Fenix7 Series and epix, as it expands its wearables business in India. Garmin Fenix 7 series is the industry's first smartwatch with a built-in flashlight and also has an array of features like enhanced solar cell efficiency and longer battery life. This outdoor series features wear-resistant, scratch-resistant and anti-reflective high standard power sapphire as well as a highly permeable patented solar panel, Garmin said in a statement. "At Garmin, we have always been committed to technological innovations and come up with exceptional products for our outdoor adventurers. The Fenix 7 Series and epix are an amalgamation of premium and style, specially designed for those who love to venture into the unexplored," Garmin India Director Ali Rizvi said. Read Full Article Here
Read more

Facebook parent Meta's social VR platform Horizon hits 300,000 users

Image
  Meta's social virtual reality (VR) platform Horizon has reached 300,000 monthly users, a growth of 10 times since its roll-out in early December. According to a report in The Verge, Meta spokesperson Joe Osborne confirmed this, saying it included users of Horizon Worlds and Horizon Venues which is a separate app for attending live events in VR. Horizon Worlds was rolled out to Oculus Quest VR headset users in the US and Canada in early December. "It's time. 10,000 worlds have already been created. Drop in and play, build or just hang out. The possibilities are endless," Horizon Worlds posted in a tweet. Horizon Worlds was recently featured in Meta's Super Bowl ad, and Meta CEO Mark Zuckerberg called it "core to our metaverse vision". Click Here
Read more