WhatsApp confirms giving cashback for making digital payments in India

 

Meta-owned WhatsApp has confirmed that it is running a cash-back campaign in India to drive more users on its digital payments service.

The company is giving away Rs 11 cashback up to three times by sending money to three different contacts via unified payments interface (UPI) on WhatsApp.


"We are running a campaign offering cashback incentives in a phased manner to our users as a way to unlock the potential of payments on WhatsApp," a company spokesperson told IANS.

"We'll continue to drive awareness of payments on WhatsApp as part of our broader efforts to bring the next 500 million Indians onto the digital payments ecosystem," the spokesperson added. Read More

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